Importance of Promotional Products in Sports

Have you ever gone to a game and while buying a half-time meal, with a little expensive hotdog and a mug of beer, you are handed with a key ring, as a souvenir or a gift? Yes, that is a promotional product. Promotional products are often branded with a logo or a slogan, used for marketing campaigns and communication purposes. They are given away as thank you gift or souvenir to promote a company, brand and corporate image.

In sporting history, promotional products have played a vital role in promoting a sporting event or brand.  A sports club is a brand and every brand needs promotional marketing programs. For example, every summer Top European football clubs visit various countries in order to play friendly matches before the new season starts. Australia is one of the famous destinations. During the tour, apart from playing a friendly local match, the club provides various giveaways signed by players. The tour doesn’t only provide a much-needed game time and fitness routine for players but also makes sure the fandom stays tight and provides an opportunity for brand marketing.

Whether it’s the match season or off-season, sports brands provide various promotional products to their supporters and fans. It can be free giveaways or a prize in some kind of competitions. In modern-day marketing, the importance of promotion cannot be written off as a traditional strategy. Here we will be discussing the importance of promotional products in a brand’s promotion, especially sports brands.

Brand Recognition

Promotional keyrings

We have already established, that a club’s name or logo is a brand. And every brand needs promotion, even if it’s an international brand. Unlike other forms of advertising, promotional products have better reach and can be extremely useful to the recipient. Fans have an emotional attachment to these products they got in the giveaways with their favourite brand name or logo on them. For example, logo key rings, team posters, water bottle with a club’s or brand’s logo on it, signed t-shirts and much more.

Loyalty

Sports brands all over the world have one of the biggest fan following, especially sports club. People travel long distances just to meet their favourite players. Promotional products increase the feeling of loyalty to a brand. For example, the English Premier League (EPL) is a global brand and one of the famous marketing strategies they have applied is an online game Fantasy Premier League. In the game, one can collect points by choosing the players for their team. At the end of the season, winners are announced who get various promotional merchandise including tickets to a game, favourite club’s shirts and much more.

This marketing strategy has proven to be very successful as the game pulls millions of players from all around the world every year.

Range of Choice

Whenever we hear “promotional product” the most obvious products which come to mind are mugs, pens, duffle bags and others. But in the sporting world, you can have various other choices including the traditional ones. Your Favorite team posters, club logo key rings, replica shirts and hoodies, caps and beanies, scarfs and much more. In Munich, Germany Bayern Munich conducts their official Oktoberfest program including fans and the team members all take part. During the fest, the club provides fans with various promotional merchandise including free beers. Cheers!!

Cost

Cost is one of the major reasons why promotional products can be a good form of marketing. TV ads and other traditional forms of marketing can prove expensive. Spending a large amount of money on marketing doesn’t seem to be an issue for sporting giants. But still, sports brands prefer promotional products because they bring out the emotional connection to the sports and the brand.

Being one of the traditional ways of promotion, promotional products are still going strong in the marketing world. And it’s always worth throwing promotional merchandise in the marketing mix. The sporting promotional products can improve relation and conversation between a sports brand and its fans, as someone once said, “A sport is nothing without its fan following”.

Promocorner being one of the rising brands in Australia’s sports apparel industry, we believe promotional merchandise can be an important weapon for marketers. We have been producing promotional products for various sports brands, clubs and teams with fruitful results. Remember us for any kind of promotional merchandise relating to sporting events and brands. Contact us via email or call us at 1300 864 755.